Apple keynotes run a few times each year; in 2025 they were June 9 (WWDC) and September 9 (iPhone). Watch Apple’s Events page for the next date.
Apple runs multiple showcase presentations every year. Each one carries a theme, timing pattern, and a typical day of the week. If you plan launches, travel, or purchase timing around these events, a clear calendar helps.
Apple Keynote Schedule By Month — What To Expect
Across a normal year, presentations land in four windows. Spring is about iPad or Mac refreshes, early June is the developer show, early September centers on phones and wearables, and late fall sometimes brings a second round for Macs or iPads. The table below sums up the rhythm.
| Usual Window | Event | Typical Announcements |
|---|---|---|
| March–May | Spring Product Event | iPad lines, Apple Pencil, MacBook Air or iMac refreshes |
| Early June | WWDC Keynote | iOS, iPadOS, macOS, watchOS, visionOS features; developer tools; sometimes Mac hardware |
| Early September | iPhone Launch | New phones, Apple Watch, AirPods updates |
| October–November | Fall Mac/iPad Event | M-series Macs, iPad Pro or iPad Air, accessories |
What Happened In 2025 So Far
Two headline moments framed the year. The developer keynote opened the week of WWDC on June 9 at 10 a.m. Pacific Time. Later, the phone showcase streamed on September 9 at the same time slot, introducing the new handset family and wearables. Both streams ran on Apple’s site, the Apple TV app, and the company’s YouTube channel.
How Apple Announces Event Dates
Invites arrive close to showtime. For software season, Apple posts dates weeks ahead through its developer channels. For product reveals, media invites typically arrive about a week in advance. That short runway keeps attention high while leaving room for last-minute changes to the lineup.
You can track dates on the official event hub and the developer portal. The Apple Events page lists streams and replays, and the WWDC 2025 newsroom post includes exact times for the opening session. Both spots update quickly once invites land.
What Time Do Streams Start?
Most presentations start at 10 a.m. in California. If you watch from another region, convert that time to your local zone. For Kuala Lumpur, that’s 1 a.m. the next day during Pacific Daylight Time and 2 a.m. when the West Coast is on standard time. Apple posts a countdown on the event page, and the stream usually opens a few minutes before the headline video begins.
Why Dates Cluster On Mondays Or Tuesdays
Apple likes early week slots. Mondays fit the developer show since sessions follow across the week. Tuesdays fit phone season and many Mac reveals. The pattern is not a rule, but it repeats enough to plan flights or embargoed coverage with some confidence.
How To Watch Live Or On Demand
You have three simple options. First, stream on Apple’s site with desktop or mobile. Second, open the Apple TV app on a phone, tablet, Mac, or set-top box. Third, use the official YouTube channel if your device or workplace blocks other players. Replays go live right after the stream, so you can catch up without spoilers if you avoid social feeds during the hour.
What Each Season Usually Delivers
Spring: Fresh Rounds For iPad And Mac
Spring tends to refresh iPad models, Apple Pencil features, and light Mac updates. When supply chains allow, Apple sometimes skips a March event and ships news by press release instead. If the lineup feels thin, expect a short, tightly edited video rather than a long show.
June: Developer Week With Big Software News
The June keynote sets the software roadmap for the next 12 months. Expect detailed walkthroughs of iOS and iPadOS, a new name for macOS, base features for watchOS, and deep sessions for developers through the week. Some years also include Mac hardware that needs a stage to explain chips, thermals, or pro workflows.
September: Phones, Watches, And Audio
Early September brings the company’s largest audience. The show outlines the phone range, the wearable lineup, and earbud or headphone tweaks. Preorders usually open the Friday after the stream, with deliveries the week after that. Carriers match their own timelines to the dates announced on stage.
October Or November: Macs And High-End iPads
When a second fall session happens, it usually centers on M-series progress. Expect MacBook Pro, iMac, or Mac mini cycles, and sometimes a pro tablet refresh. If the year already packed in enough launches, Apple may skip this window.
Recent Keynote Dates And Themes
The snapshot below helps you spot timing patterns across seasons and years.
| Date | Event | Headline Focus |
|---|---|---|
| Sep 9, 2025 | iPhone Event | Phone family, Apple Watch range, audio updates |
| Jun 9, 2025 | WWDC Keynote | Platform features, Apple Intelligence updates, developer tools |
| Sep 9, 2024 | iPhone Event | Handsets, watches, audio gear |
| Jun 10, 2024 | WWDC Keynote | Apple Intelligence debut across OS lines |
| May 7, 2024 | Spring Event | iPad Pro with new chip, iPad Air in two sizes, Pencil features |
| Oct 30, 2023 | Mac Event | M3 chip family, MacBook Pro and iMac updates |
| Sep 12, 2023 | iPhone Event | Phone lineup and wearables |
How Far Ahead Should You Plan?
If you aim to buy, watch the September stream and wait a week for hands-on reviews. If you cover launches, keep the first two weeks of September clear and hold travel funds for a quick flight to Cupertino if invites hint at in-person seats. For developers, book time off around the June week so you can watch sessions and ship test builds fast.
Why Dates Shift Year To Year
Product readiness, supply timing, venue work, and world events can nudge a date. A new chip may need a few extra days. A part shortage can move a whole segment out of the show. Apple rarely shares those reasons. That’s why patterns matter more than exact days until invites arrive.
Reading The Invite
Each invite art piece hints at themes without giving the game away. Look for colors that match a product line, a wordplay that nods to a feature, or a style that fits a venue. Fans often read too much into it. Treat the art as tone setting rather than a promise.
Regional Streams, Subtitles, And Access Needs
Apple posts captions and language tracks shortly after the stream. The YouTube player lets you change playback speed and easy scrubbing, which helps if you need to jump to a segment about a chip or camera. If your internet link is shaky, lower the resolution to keep audio stable; you can always scrub the replay to catch missed visuals.
What If You Miss The Live Hour?
No problem. Replays live on the Events page and the Apple Events video feed. Many tech outlets post chaptered recaps within the day, but the raw stream gives you the cleanest look without edits or commentary.
Key Takeaways For Quick Planning
Dates You Can Pencil In
- Early June for the developer keynote.
- Early September for phones and wearables.
- Late fall only when Mac or iPad lines need a stage.
Where To Check For The Next Date
- The Events hub on apple.com, which lists current streams and replays.
- Apple’s newsroom and developer portals, which post times and the day-one schedule.
When Invites Usually Land
- About one week ahead for phone season.
- Several weeks ahead for the June developer week.
Keynote Vs. Platforms State Of The Union
Two sessions bookend the software week. The keynote speaks to a wide crowd with polished videos and broad features. The afternoon session aims at builders and goes deeper on APIs, tools, and migration paths. If you write apps, the second session matters just as much as the morning show, and both replays stay online for slow, careful viewing.
Release Windows After The Show
iPhone season brings tight timing. The stream lands on a Tuesday, preorders tend to start that Friday, and retail day follows the next week. Watches match the phone cadence when bands or cases update. With software, developer betas drop on day one and public releases land closer to the phone ship date. Mac and iPad windows vary more, since chips and supply set the pace.
Buyer Strategy Around The Calendar
If you shop outside those windows, you may see quick price moves. Retailers mark down last-year phones and watches right after the September stream. Mac buyers see the biggest gains by waiting for the late-year show since chip bumps change performance and battery math. If you need a device for school or work right now, weigh the cost of waiting against the value of getting tasks done today. The event dates give you a clean line: buy before the stream only if a deal is strong and timing cannot slip.
Press, Creators, And Team Scheduling
Media teams often file day-one recaps and then publish tests once review units arrive. Keep the week after the September stream clear for camera shoots, benchmark runs, and travel. For the June week, plan code freeze windows so your app team can try the new SDKs without breaking live builds. Small calendar moves here prevent late nights later.
Where Replays Live And How To Share Them
Replays sit on the company site and the developer hub. The YouTube upload includes chapters, so you can jump straight to a camera or chip segment during a team debrief. If you need to brief leaders, link the replay with timestamps and add a bulleted rundown of changes that affect your roadmap.
Time Zone Conversions Without Headaches
Rather than doing math, set a calendar item with the Pacific start time and let your calendar app convert it to your region. If you travel a lot, add two time zones to your clock on iPhone, Mac, or Apple Watch. On the day, open the stream ten minutes early to handle login nags, VPN quirks, or HDMI handshakes before the video starts.
Bottom Line On Timing
If you need a one-line answer: plan around June and early September, then wait for the official invite before booking anything. That single email sets the exact day and time. Until then, treat past dates as a guide, not a lock.